Brisa Acquired Arvento Mobile Systems to Accelerate Its Sustainable Mobility Solutions Business
21 January 2022
We are happy to share exciting news with you; Brisa, Turkey’s tire industry leader, acquired Arvento, in line with the strategic visions of its shareholders Bridgestone and Sabancı Holding.
Arvento, a key technology provider in the field of vehicle tracking and fleet management systems in the Turkish market, provides state-of-the-art fleet telematics, M2M solutions, and vehicle tracking systems to over 100,000 fleet customers.
This acquisition allows Brisa to expand its existing portfolio from its core tire business to mobility solutions. At the same time, it will create synergies as Brisa aims to advance its exisiting strong tire products and service network by integrating them with the Arvento fleet management platform.
Pointing out that the agreement is an important milestone for Brisa to strengthen its services in sustainable mobility solutions, Brisa CEO Haluk Kürkçü said, “We are working towards simplifying the lives of fleet owners and drivers by expanding our offering beyond tires. With this move, we will provide our customers with convenience, efficiency and productivity, through fleet management services based on integrated mobile systems and data analytics. These are exciting times for our business and we are happy to bring the dedicated and highly skilled Arvento team with us on our journey.”
Özer Hıncal, founding partner, Board Member, and CEO at Arvento, commented on the partnership: “I believe that combining the capabilities of the fleet telematics solutions we have developed with Brisa’s strength and industry experience will create great opportunities for Arvento and the automotive industry. I am confident that the added value derived from Sabancı Holding and Bridgestone will contribute to Arvento in capturing further growth and reaching its targets faster.”
This acquisition adds innovative and sustainable value to Brisa's strategy of growing pioneering services beyond tires and initiating mobility solutions in Turkey.